Airline credit card launched

WEB EDITION :: Media & Marketing

Airline credit card launched
Hemananthani Sivanandam

MAYBANK, Singapore Airlines (SIA) and American Express jointly introduced the Singapore Airlines KrisFlyer American Express Gold credit card recently.

SIA’s Chen Sy Yen, Kula, Hew, Lim and Maybank
executive vice-president head of cards and payments
Ashraf Ali Kadir at the launch of the credit card.

The card, the airline’s first co-brand credit card in Malaysia which offers the best KrisFlyer "miles earned rate" in the Malaysian market and attractive savings, puts card members on the fast track to fly for free, and make their travel dreams a reality.

The card was jointly launched by Maybank senior executive vice-president and consumer banking head Lim Hong Tat, American Express Japan, Asia Pacific and Australia senior vice-president and global network services head Kula Kulendran and SIA general manager (Malaysia) Hew Chuen Chiet.

For the first three months, card members will earn two KrisFlyer miles for every RM2 spent on the card, besides receiving a bonus of 3,000 KrisFlyer miles upon the first transaction being made on the card.

Thereafter, card members will earn one KrisFlyer mile for every RM2 spent on the card.

Upon renewal, cardmembers can enjoy up to 50% savings on KrisFlyer miles for a round trip economy class free flight on SIA to the destination of their choice if they have spent a minimum of RM40,000 per year with the card.

"This card will appeal particularly to frequent flyers of Singapore Airlines who wish to enjoy the exclusive privileges in addition to the attractive benefit that American Express offers," said Lim.

He said the credit card is unique as it combines the brand strengths and value of American Express, SIA and Maybank.

"The introduction of the co-brand card is part of Maybank’s strategy to work with leading brands to continuously offer distinct value to its customers," he added.

"We believe there will be tremendous opportunities for Maybank, Singapore Airlines and American Express to leverage on this partnership and ensure our customers benefit from our different rewards and loyalty programmes."

Kula said the partnership marks a new milestone in American Express’ strong track record of success, in developing best-in-class airline co-brand cards that allow banks to broaden their relationship with their most affluent customers.

"This re-affirms American Express’ commitment to increase its brand presence and give the best card benefits to its customers in Malaysia."

Meanwhile, Hew said the airline’s collaboration with Maybank and American Express in presenting the credit card would lead to greater synergy.

"Together, through the strategic partnership between Singapore Airlines and the two leading brands in Malaysia, we will deliver greater rewards for our KrisFlyer members."

The credit card is the latest in the range of American Express charge and credit cards issued in Malaysia in three different categories – classic, gold and platinum. Maybank is the sold acquirer and issuer of American Express cards in Malaysia.

For more information, visit www.americanexpress.com.my/Krisflyer or www.maybank2u.com or call 03-2295 8877. Application forms are also available at Maybank branches and SIA offices.


Updated: 10:14AM Mon, 02 Mar 2009
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