AmBank launches credit card drive

AmBank launches credit card drive
Published: 2009/06/19

AMBANK (M) Bhd expects its third Balance Transfer/QuickCash (BTQC) campaign to generate interest and brand visibility in the marketplace with its integrated advertising activities.

In a statement in Kuala Lumpur today, its general manager, cards and line of credit, Perry Ong, said the AmBank Credit Cards' promotion, which started on May 27 with the theme "Old World, New World", would be held until November this year.

Ong said the promotion would reinforce its ownership of the highly competitive BTQC space in the market place.

"It has become an effective vehicle for us to acquire new cards and build receivables," he said.
He said this was an opportune time to launch the promotion as consumers were looking at consolidating their finances because they often considered reducing the number of credit cards they carried.

AmBank said the promotion would feature three gifts - Hewlett-Packard's mini 110, Sharp Aquos 32" and 37" liquid crystal display televisions and Sony Ericsson's T303 and W595 models.

In addition to the gifts, it said, the minimum BTQC amounts had been revised to five tiers, begin from as low as RM4,000 to RM20,000. - Bernama